Comprehensive integrated software suites for TV broadcasters, production houses, advertising agencies and media organisations — backed by 27 years of deep industry expertise.
We listen before we build. Every solution is tailored to the client's exact operational reality, then supported for years.
We consider the client's problem our own and pursue the most long-lasting solution — always listening patiently before acting.
Systems built to maximise your resource utilisation, backed by 27 years of media domain knowledge and continuous development.
We grow steadily but never at the expense of existing clients — service levels never drop as we expand our reach.
Role-based access control, work-scope permissions and regulatory compliance built into every single deployment.
Began building custom media business applications for Pakistan's growing broadcast industry right after graduation from Sir Syed University of Engineering & Technology, Karachi.
Graduated and became a registered member of Pakistan Engineering Council (PEC). Specialised immediately in media operations software architecture.
Formalised operations as a sole proprietorship, expanding clientele across TV channels, radio stations, advertising agencies and production houses across Pakistan.
Deployed at PTV (5 channels), SAMAA, Dawn News, GNN, Capital TV and many more. Expanded internationally to Dubai-based media and trading companies.
Completed 8 advanced AI certifications including Deep Learning Specialization and AI Engineer — positioning Soft~Dev at the technology frontier.
Six deeply integrated modules covering every corner of broadcast, production and advertising operations. Click any suite to explore its full features.
An all-in-one solution enhancing operational efficiency, streamlining financial management and optimising ad booking and scheduling processes for television broadcasters across Pakistan and beyond.
Enhances communication, collaboration and transparency among production departments — optimising resource utilisation and improving financial and HR management for TV production houses.
Streamlines operations across electronic, print, digital, OOH and creative agencies with end-to-end campaign management, performance analytics and billing automation.
Complete General Ledger with Bank Reconciliation, Cash Flow statements and full financial reporting — purpose-built for the media industry's unique billing and revenue structures.
Centralised employee database covering staff, actors, freelancers and contractors with full payroll processing, attendance tracking and leave management tailored for media operations.
Track and manage inventory and fixed assets with depreciation automation, maintenance scheduling, usage analytics and comprehensive audit capabilities for media organisations.
Successfully deployed across Pakistan's leading TV channels, radio stations, advertising agencies and international media companies in Dubai.
Selected outcomes delivered across Pakistan's leading broadcast and media organisations over 27 years of continuous development.
Pakistan Television Corporation operates five national channels. Soft~Dev deployed the full TV Broadcaster Management Suite across PTV Home, News, Sports, National and World — unifying ad booking, transmission scheduling and financial management into one integrated platform.
Adcom (Private) Limited and Adcom Media required a unified platform to manage campaign orders, media releases, client billing and financial reporting across multiple branches. The Ad Agency suite was customised and deployed, streamlining their entire workflow from brief to invoice.
Ausaf Media Group (ABN News) needed a robust platform for national broadcast operations including ad bookings, transmission monitoring and full financial accounting. Soft~Dev delivered an integrated deployment covering their entire operational workflow.
Soft~Dev understood our operational complexity from day one. The system was customised to our exact workflow — something no off-the-shelf product could have provided. After years in production, it remains the backbone of our entire broadcast operations.
What sets Soft~Dev apart is the after-sales support. Any issue we raise is treated as their own problem and resolved promptly. That level of ownership and accountability is extremely rare in Pakistan's software industry.
We evaluated several vendors before choosing Soft~Dev. The depth of understanding of broadcast-specific requirements was unmatched. The ad booking module alone saved us enormous time and reduced billing errors significantly.
We have been a Soft~Dev client for over a decade. As our agency grew and our media buying became more complex, the system evolved with us. Suneel and his team always listen and deliver what we actually need.
Reach out for a personalised demo or to discuss how Soft~Dev can be tailored to your organisation's exact needs.
Flat No. A-31, 4th Floor, Prince Complex, Near Old Clifton Bridge, PSO House, Clifton, Karachi South, Saddar Town
021-35671006
+92-321-8243653
suneel@soft-dev.biz
soft-dev.biz
Office Hours
Monday – Saturday · 10:00 AM – 6:00 PM PKT