📞 021-35671006 📱 +92-321-8243653 📍 Clifton, Karachi, Pakistan ✉ suneel@soft-dev.biz
Media Business Software Since 1998

Powering Pakistan's
Media Industry

Comprehensive integrated software suites for TV broadcasters, production houses, advertising agencies and media organisations — backed by 27 years of deep industry expertise.

Explore Products Request a Demo
27+
Years
60+
Clients
6
Software Suites
5
Dubai Clients
Why Soft~Dev

Client Satisfaction Is Our Only Objective

We listen before we build. Every solution is tailored to the client's exact operational reality, then supported for years.

🎯

Client-First Philosophy

We consider the client's problem our own and pursue the most long-lasting solution — always listening patiently before acting.

⚙️

Efficient & Effective Design

Systems built to maximise your resource utilisation, backed by 27 years of media domain knowledge and continuous development.

📈

Responsible Growth

We grow steadily but never at the expense of existing clients — service levels never drop as we expand our reach.

🔒

Enterprise Security

Role-based access control, work-scope permissions and regulatory compliance built into every single deployment.

Suneel Kumar Perchani — Founder, Soft~Dev
Suneel Kumar Perchani
Founder & Principal Engineer
📧 suneel@soft-dev.biz
📞 +92-321-8243653
📍 Karachi, Sindh, Pakistan
View LinkedIn Profile →
Founder Story

27 Years Building
Media Software

B.Sc. Computer Engineering · PEC Member · AI Engineer
1998

Started as Freelance Software Engineer

Began building custom media business applications for Pakistan's growing broadcast industry right after graduation from Sir Syed University of Engineering & Technology, Karachi.

1999

B.Sc. Computer Engineering

Graduated and became a registered member of Pakistan Engineering Council (PEC). Specialised immediately in media operations software architecture.

2002

Founded Soft~Dev

Formalised operations as a sole proprietorship, expanding clientele across TV channels, radio stations, advertising agencies and production houses across Pakistan.

2010s

60+ Clients Across Pakistan & Dubai

Deployed at PTV (5 channels), SAMAA, Dawn News, GNN, Capital TV and many more. Expanded internationally to Dubai-based media and trading companies.

2024

AI & Machine Learning Certifications

Completed 8 advanced AI certifications including Deep Learning Specialization and AI Engineer — positioning Soft~Dev at the technology frontier.

Delphi / Pascal
Python
MS SQL Server
PostgreSQL
Django
Flutter
Google Cloud
Machine Learning

2024 Certifications

AI Engineer — Simplilearn.com
Deep Learning Specialization
Machine Learning using Python
Data Science with Python
Essentials of Generative AI & Prompt Engineering
AI Engineer Capstone
Our Software Suites

Complete Solutions for Media Operations

Six deeply integrated modules covering every corner of broadcast, production and advertising operations. Click any suite to explore its full features.

01

TV Broadcaster Management Suite

＋

An all-in-one solution enhancing operational efficiency, streamlining financial management and optimising ad booking and scheduling processes for television broadcasters across Pakistan and beyond.

Media Inventory Management
Content Scheduling
Playout Server Integration
Real-time TX Monitoring
Ad Campaign Management
Sales Analytics
Transmission Certificates
Revenue Reporting
02

Production House Management Suite

＋

Enhances communication, collaboration and transparency among production departments — optimising resource utilisation and improving financial and HR management for TV production houses.

Project Planning & Scheduling
Shoot Management
Resource Allocation
Inventory Management
Crew Management
Cost Tracking
03

Ad Agency & Media Buying Software

＋

Streamlines operations across electronic, print, digital, OOH and creative agencies with end-to-end campaign management, performance analytics and billing automation.

Campaign Planning & Orders
Performance Analytics
Workflow Automation
Client Communication
Advertising Releases
ROI Reporting
04

Finance Management — Complete GL

＋

Complete General Ledger with Bank Reconciliation, Cash Flow statements and full financial reporting — purpose-built for the media industry's unique billing and revenue structures.

General Ledger
Bank Reconciliation
Cash Flow Statements
Budgeting & Cost Tracking
Revenue Management
Liability Management
Profitability Analysis
Accounting Integration
05

HR & Payroll Management

＋

Centralised employee database covering staff, actors, freelancers and contractors with full payroll processing, attendance tracking and leave management tailored for media operations.

Employee Management
Actors & Freelancers
Time & Attendance
Leave Management
Payroll Processing
Contract Management
06

Store & Fixed Assets Module

＋

Track and manage inventory and fixed assets with depreciation automation, maintenance scheduling, usage analytics and comprehensive audit capabilities for media organisations.

Asset Register & Tracking
Depreciation Automation
Maintenance Scheduling
Stock Control
Resource Allocation
Audit & Custom Reports
Request a Demo for Any Suite
Our Clientele

Trusted by 60+ Organisations

Successfully deployed across Pakistan's leading TV channels, radio stations, advertising agencies and international media companies in Dubai.

📺 Television Channels 42
MyCo PakistanMyCo Pakistan
AAN TVAAN TV
Asia OneAsia One
AIK NewsAIK News
M NewsM News
7th Sky7th Sky
ABN NewsABN News
AVT KhyberAVT Khyber
AVT Khyber NewsAVT Khyber News
Capital TVCapital TV
Channel 24Channel 24
City 21City 21
City 41City 41
City 42City 42
Dawn NewsDawn News
GNNGNN
Green EntertainmentGreen Entertainment
GTV Network HDGTV Network HD
Multiverse EntertainmentMultiverse Entertainment
KAY2 HDKAY2 HD
Kidzone PlusKidzone Plus
Lahore Rang HDLahore Rang HD
NEO TVNEO TV
PTV HomePTV Home
PTV NationalPTV National
PTV NewsPTV News
PTV SportsPTV Sports
PTV WorldPTV World
Raavi TVRaavi TV
Rohi TVRohi TV
SAMAA TVSAMAA TV
Sindh TVSindh TV
Sindh TV NewsSindh TV News
Such TVSuch TV
365 News365 News
Urdu-1Urdu-1
Discover Pakistan UHD TVDiscover Pakistan UHD TV
Public NewsPublic News
Sab PakistanSab Pakistan
Bol EntertainmentBol Entertainment
Bol NewsBol News
InPlus PakistanInPlus Pakistan
📻 Radio Stations / NewsPapers 5
Apna Karachi FM 107Apna Karachi FM 107
Mera FM 107.4Mera FM 107.4
FM 106.2FM 106.2
Daily JeejalDaily Jeejal
Daily AusafDaily Ausaf
📢 Advertising & Media Agencies 10
AdcomAdcom
Adcom MediaAdcom Media
Blitz AdvertisingBlitz Advertising
IG SquareIG Square
DialZeroDialZero
Nextstep CommunicationsNextstep Communications
StarcrestStarcrest
Zenith AdvertisingZenith Advertising
Spacebar DigitalSpacebar Digital
Nativ GlobalNativ Global
🌍 International — Dubai 3
Copier Intl TradingCopier Intl Trading
NTEL Mobile TradingNTEL Mobile Trading
Alliance Media FZCOAlliance Media FZCO
Case Studies & Testimonials

Real Results from Real Deployments

Selected outcomes delivered across Pakistan's leading broadcast and media organisations over 27 years of continuous development.

📺 TV Broadcaster · National Public Broadcasting

PTV Network — Multi-Channel Broadcast Operations

Pakistan Television Corporation operates five national channels. Soft~Dev deployed the full TV Broadcaster Management Suite across PTV Home, News, Sports, National and World — unifying ad booking, transmission scheduling and financial management into one integrated platform.

5
Channels unified
Full GL
Finance integrated
Live
TX monitoring
📢 Advertising Agency · Multi-Branch Operations

Adcom Group — Complete Agency Management

Adcom (Private) Limited and Adcom Media required a unified platform to manage campaign orders, media releases, client billing and financial reporting across multiple branches. The Ad Agency suite was customised and deployed, streamlining their entire workflow from brief to invoice.

2
Entities unified
Auto
Media releases
Full
Billing & GL
📡 News Channel · Rapid Deployment

ABN News — Operations & Revenue Management

Ausaf Media Group (ABN News) needed a robust platform for national broadcast operations including ad bookings, transmission monitoring and full financial accounting. Soft~Dev delivered an integrated deployment covering their entire operational workflow.

Rapid
Deployment
Full HR
Integrated
Custom
Reports
Soft~Dev understood our operational complexity from day one. The system was customised to our exact workflow — something no off-the-shelf product could have provided. After years in production, it remains the backbone of our entire broadcast operations.
Operations Director
Leading Pakistani Television Channel
What sets Soft~Dev apart is the after-sales support. Any issue we raise is treated as their own problem and resolved promptly. That level of ownership and accountability is extremely rare in Pakistan's software industry.
Finance Manager
Major Advertising Agency, Karachi
We evaluated several vendors before choosing Soft~Dev. The depth of understanding of broadcast-specific requirements was unmatched. The ad booking module alone saved us enormous time and reduced billing errors significantly.
CEO
Private News Channel, Pakistan
We have been a Soft~Dev client for over a decade. As our agency grew and our media buying became more complex, the system evolved with us. Suneel and his team always listen and deliver what we actually need.
Managing Director
Advertising & Media Buying Agency, Karachi
Discuss Your Requirements
Get in Touch

Ready to Transform Your Media Operations?

Reach out for a personalised demo or to discuss how Soft~Dev can be tailored to your organisation's exact needs.

Contact Information

📍

Address

Flat No. A-31, 4th Floor, Prince Complex, Near Old Clifton Bridge, PSO House, Clifton, Karachi South, Saddar Town

📞

Phone

021-35671006
+92-321-8243653

📧

Email

suneel@soft-dev.biz

🌐

Website

soft-dev.biz

Office Hours
Monday – Saturday · 10:00 AM – 6:00 PM PKT

Request a Demo